The Services

What We Do

Brand Strategy

We identify and curate what makes your business unique—and how to engage with your target customer. Then, we build a marketing plan to reach them, including channels, messages, budget, and creative assets for a complete roadmap to reach your target audience.

Launching a business? We'll build a Go-to-Market Strategy.

Content Marketing

We'll develop and implement a content marketing strategy that drives traffic, increases conversion, and retains your target customer. We offer perfomance-based, SEO-enable content marketing.

Need copywriting? We offer copy writing services for your website, e-mail, and print marketing, plus design branded collateral for print and web.

Paid & Organic Social Strategy

We take beautiful images, engaging video, and brand-aligned content that engages your target customer, stays true to your brand voice, and meets your business' needs. We'll grow your social following through custom campaigns, strategic engagement, community building, and effective performance marketing.

Curated Events

From press previews to influencer happy hours, we create compelling, engaging events that make an impact. We manage on-site execution and logistics and execute press & influencer outreach.

Copywriting

Need copywriting? We offer copy writing services for your website, e-mail, and print marketing, plus design branded collateral for print and web.

Strategic Partnerships

Brand partnerships are an effective way to grow strategically & efficiently. We'll develop a KPI-focused strategy, craft and execute partnerships, brand collabs, and co-marketing campaigns.

MEET CORI SUE MORRIS

Cori Sue is a high-energy entrepreneur, speaker, writer and consultant with 12 years’ experience building high-growth, consumer-facing brands from the ground-up including Havenly, Usual Wines, UrbanStems, WeWork, Curex and Tailwind.

In 2015, she founded Citrus Media to make marketing accessible to women-led small businesses in Washington, D.C. She’s since grown the company to include national brands and consumer-facing tech start-ups in New York City, Los Angeles, and Washington, D.C.

Cori Sue is an expert in in brand strategy, content marketing, social media, and partnerships and events, with a focus in the tech, consumer, wellness, and hospitality industries. Her expertise lies in marrying brand efforts, social, community building, and creative, with tactical performance and retention marketing to drive ROI, maximize customer acquisition, and keep costs down. In short: she’s creative, analytical, and gets stuff done.

Lastly, she was also the founder of Bitches Who Brunch, a national millennial lifestyle media company, acquired in November 2018.

Meet the Citrus Team!
Clients

Who We Serve

Restaurants & Hospitality
Start-Ups
Boutique & Lifestyle Brands
  • High-quality photography and beautiful social content
  • Strategy on marketing, promotions, specials, and events
  • Influencer engagement, media outreach, and press dinners
  • Graphic design and website development
  • Brand and marketing strategy
  • Custom content and email marketing
  • Business development and strategic partnerships
  • DC market activation and influencer marketing campaigns
  • High-quality photography and beautiful social content
  • Influencer engagement, media outreach, and press dinners
  • Business development and strategic partnerships
  • Curated events
Who We've Been Working With
Testimonials

What They Say

During one of Cori Sue’s lunches in the restaurant we started discussing Facebook, Instagram, and Twitter. Immediately, I had the feeling that she knew what she was talking about and that she could be helpful to us. Once she started, our social platforms were cleaned up and our online presence corrected. Cori Sue did all this in a unique way; she understood how the restaurant looks and feels inside and out; and ensured that was relayed via social media. When it comes to social media, you can be as hip and trendy as you want, but what you communicate needs to reflect your business. That's what she did the best. Almost immediately we felt the results of her work. All of this resulted in more followers, and at the end of the day, increased revenue.I highly recommend her to anyone who is looking to grow their social media channels in a constructive and progressive way.
Dieter Samjin, Chef & Owner, BToo Restaurant
We engaged Citrus Media to help us curate our story, define our target market, and grow our social presence. With their help, we were able to do all of the above. Cori Sue has an innate understanding of storytelling, which—coupled with her photography skills—allowed us to create compelling content for our brand. Plus, her business savvy and relationships helped us grow in the community and target the right partnerships.
Kori Hill Wallace, Owner, Chups
Cori Sue has been a wonderful asset to our rapidly growing new business, IDA ROSE Events. She's been helping us since the company's beginning stages, and her service of social media management has catapulted our social following. She is always an email or phone call away and is very quick to respond to our needs. She has also been able to target the right partnerships to help us grow in our industry as event professionals and has connected us with many influencers. While Cori Sue is a true expert in her field, she is also wonderful and genuine person and a joy to work with.
Laura Held, Owner, IDA ROSE Events + Design
We have been working with Citrus Media for two years and in that time, they have gone from solid contributor to key partner, causing direct impact to our brand's strength and our company's growth. Cori Sue, Tess and the team are sharp, proactive and extremely collaborative, all which has resulted in measurable improvements (in both quality and quantity) across our online presence. The Citrus team is also knowledgeable, well-connected, resourceful and incredibly responsive, which makes working with them easy - and fun. Any time we have a question or suggestion, they get back to us with their good insights. But more often than not, they are the ones bringing us thoughtful questions and suggestions to help us further our story, tighten our message, and in doing so, improve the way we do business.
Andrea Vieira, Owner, the nailsaloon
Press & Speaking

In the News